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New Question, how long before this new version of rap gets a complete name change and white artist submerge it?
I ask this because this is the first iteration of rap where you don't need black culture in order for it to still be popular. When I say rap i'm specifically talking this Thug, Uzi, Yachty, XXX, lil whoeva & the dozens upon dozens of artist they have spawned.
Because when you look at what this genre is comprised of,
1) There is 0 authenticity required, you can literally come from anywhere and do & say whatever you please & the fans eat it up
2) There's no real need for good songwriting or lyrics, this music is fairly easy to reproduce because it doesn't call for authentic experiences and detailed descriptions.
3) The subject matter doesn't really indulge in black culture as previous versions of hip-hop have. It's basically all drug use, sex, and money. Again those have always been prevalent in hiphop, however there was way more context & and description to the songs which called for diversity.
4) Diversity is gone, the fans don't care about copying, they don't don't really want to hear an artist story. It doesn't matter if the flow has been used or the beat is eeirily similar, as i've been told it's "All about the vibe & the fun"
5) There was a cool factor at one point, being looked at as a lame would get you laughed out of your career. Nowadays it seems as if doing corny **** just amplifies your star.
6) The websites & blogs, the kids on youtube who discuss & consume this music etc etc..... seem to be overwhelmingly white. Complex, Vice,
Noisey & individual tastemakers who cover this version of the genre don't seem submerged in black culture.
7) As always the label heads, the radio station owners, TV network owners, Streaming sites are primarily white.
In summation of all those factors, let's get real here, old millionaire white men weren't exactly enthused to be pouring millions of dollars into an art form comprised of poor black people & giving them a platform to become rich themselves & create opportunity for their families. but it was a handsome investment and made them billions. It was a culture they couldn't sell w/o black people because the music, the critics, the style,the talent & the story all pertained to black culture.
However what rap has morphed into as illustrated in those 7 points up there, this version of rap doesn't call for experience in black culture at all. it has become an easy process to create & distribute this kind of artist & music. So with those two things in mind what stops Record execs from taking this sound, disassociating from the rap name, finding some white rappers who will appeal to a larger scale and multiplying their profits?
I mean it's JT & Miguel, Adelle & Chrissette Michelle, Bieber & Chris Brown, G Easy & any rapper making mainstream muisc..... America likes similar artist more when they are white, and at a time there was no way you could have authentic rap w/o black people because the two cultures were tied at the soul. This new version tho, it has no ties to black culture & doesn't call for authenticity. So to all those who claim that the reduction in value should be ignored because a "young ***** just gettin his check", at this rate no young ***** gonna be making checks off rap in 20 years.
I ask this because this is the first iteration of rap where you don't need black culture in order for it to still be popular. When I say rap i'm specifically talking this Thug, Uzi, Yachty, XXX, lil whoeva & the dozens upon dozens of artist they have spawned.
Because when you look at what this genre is comprised of,
1) There is 0 authenticity required, you can literally come from anywhere and do & say whatever you please & the fans eat it up
2) There's no real need for good songwriting or lyrics, this music is fairly easy to reproduce because it doesn't call for authentic experiences and detailed descriptions.
3) The subject matter doesn't really indulge in black culture as previous versions of hip-hop have. It's basically all drug use, sex, and money. Again those have always been prevalent in hiphop, however there was way more context & and description to the songs which called for diversity.
4) Diversity is gone, the fans don't care about copying, they don't don't really want to hear an artist story. It doesn't matter if the flow has been used or the beat is eeirily similar, as i've been told it's "All about the vibe & the fun"
5) There was a cool factor at one point, being looked at as a lame would get you laughed out of your career. Nowadays it seems as if doing corny **** just amplifies your star.
6) The websites & blogs, the kids on youtube who discuss & consume this music etc etc..... seem to be overwhelmingly white. Complex, Vice,
Noisey & individual tastemakers who cover this version of the genre don't seem submerged in black culture.
7) As always the label heads, the radio station owners, TV network owners, Streaming sites are primarily white.
In summation of all those factors, let's get real here, old millionaire white men weren't exactly enthused to be pouring millions of dollars into an art form comprised of poor black people & giving them a platform to become rich themselves & create opportunity for their families. but it was a handsome investment and made them billions. It was a culture they couldn't sell w/o black people because the music, the critics, the style,the talent & the story all pertained to black culture.
However what rap has morphed into as illustrated in those 7 points up there, this version of rap doesn't call for experience in black culture at all. it has become an easy process to create & distribute this kind of artist & music. So with those two things in mind what stops Record execs from taking this sound, disassociating from the rap name, finding some white rappers who will appeal to a larger scale and multiplying their profits?
I mean it's JT & Miguel, Adelle & Chrissette Michelle, Bieber & Chris Brown, G Easy & any rapper making mainstream muisc..... America likes similar artist more when they are white, and at a time there was no way you could have authentic rap w/o black people because the two cultures were tied at the soul. This new version tho, it has no ties to black culture & doesn't call for authenticity. So to all those who claim that the reduction in value should be ignored because a "young ***** just gettin his check", at this rate no young ***** gonna be making checks off rap in 20 years.
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