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Try to look at the shoe from a superficial standpoint. Just because it's the first silhouette of its type doesn't mean it will be popular, especially if the silhouette is ugly.True, but the fact that it's the first EQT 93/17 Mid silhouette will likely make it good trade bait at least in the future. I don't think it'll be bricks like the MMJ Tubular Instinct especially since it has Boost.
For example look at the Titolo XR1 trail. First and only XR1 Trail and is a consortium collab, but has been forgotten