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I guess I just need to go in and talk with someone because I am never allowed to use WC coupons on new releases.
They're making up their own rules. The policy was changed about two years ago.
I work for FNL, and can kind of reiterate on this. You are allowed to use a $20 Reward Card on new release products.
We do however get a list of products that the military discount can not normally be applied to (Which includes any "regularly priced Jordans" i.e. retros)
All in all, I guess it varies from store to store due to managers and everything, but I honor our customers' $20 Reward's Card on new releases.
That's why Footlocker gets so much military business here, because most of them don't turn down giving a military discount even on release day.