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Peeped how they push the single mother agenda
explain to me where you see the agenda?
explain to me where you see the agenda?
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Yea, I don't see it either.
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…because it’s reachin’ for it. i guess because for a good deal of the ad it depicts the mother, without the man, and the 2 kids
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Byron Allen's $10B Discrimination Suit Against McDonald's For Refusing To Advertise On Black-Owned Media Moves Forward
Kui MwaiWed, September 21, 2022 at 5:31 PM
A federal judge in Los Angeles has given the green light to a $10 billion discrimination lawsuit filed by media entrepreneur Byron Allen against McDonald’s Corp. The complaint by Allen alleges that the fast food giant partook in “racial stereotyping” by failing to advertise with Black-owned media companies, including his own Entertainment Studios and Weather Group LLC, Reuters reports.
This has been an ongoing battle for Allen, who initially filed the suit in May 2021, claiming that while McDonald’s makes billions from African American consumers, they give nothing back to the community. According to Bloomberg, Allen alleged in the lawsuit that while McDonald’s had an ad budget of $1.6 billion, in 2019, less than 1% of it was spent with Black-owned media
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Giving back to the community = letting you run their commercials?
Aight man.
Aight man.
"According to Bloomberg, Allen alleged in the lawsuit that while McDonald’s had an ad budget of $1.6 billion, in 2019, less than 1% of it was spent with Black-owned media"
Crazy if true.
Not knocking McDonalds at all because the results speak for themselves.
Byron Allen has a point in his own way but in my mind McDonalds aint the healthiest option to push to Black Folks considering our health.
Man's got enough dough for real change such as starting / funding black owned grocery stores...but I digress.
Crazy if true.
Not knocking McDonalds at all because the results speak for themselves.
Byron Allen has a point in his own way but in my mind McDonalds aint the healthiest option to push to Black Folks considering our health.
Man's got enough dough for real change such as starting / funding black owned grocery stores...but I digress.
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Bro huh…
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While I agree that McDonald's isn't something I care to have advertised to black people, they still rake in a ton of money from us. I would hope and wish black people reach a point where that trash isn't eaten.
They use to have black people in there commercials a lot back in the day, so I was surprised that such a small percent of their marketing budget goes to black media sources.
Give back some of that money to us in some way. If that means it going to a black business that employs black people, then so be it.
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McDonald's is probably like we don't need to run ads on black owned media outlets because
A. We run national ads with black folks which is clearly targeting us as the "key demo."
B. We already eat so much of it.
Just a theory.
Meet Patricia Williams and her daughters, Nicole Enearu and Kerri Harper-Howie, who have built an empire of McDonald’s franchises in the Los Angeles, California area. Combined, they employ more than 700 people in the community and generate annual revenues of almost $50 million. In April 2017, they opened their 13th franchise location.
This Mom and Her Two Daughters Own 13 McDonald’s Franchises in California
Patricia Williams and her daughter, Nicole Enearu and Kerri Harper-Howie, have built an empire of McDonald’s franchises in the Los Angeles area. Combined, they employ more than 700 people in the community and generate annual revenues of almost $50 million.
Kinda hard to claim McDonalds doesn't support Black business with this kind of stuff going on - on top of what you guys said with the marketing / commercials.
Would make more sense for Allen & others to get with some developers and make an App - a real Black Twitter or Black YouTube where content can be generated, owned, & controlled by Black creators vs begging yet again for a seat at another mans table.
These are the richest Black folks in the United States.
Robert Smith, $5 billion
David Steward, $4 billion
Oprah Winfrey, $2.7 billion
Kanye West, $1.8 billion
Michael Jordan, $1.6 billion
Jay-Z, $1.4 billion
Tyler Perry, $1 billion
The problem cant be money.
Even Revolt TV owned by Diddy
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Throwing a few black people in a commercial isn't necessarily equity. Allen owns Entertainment Studios which lists the Weather Channel, NBC Universal and a bunch of local fox sports networks along with some other channels within its portfolio.Meet Patricia Williams and her daughters, Nicole Enearu and Kerri Harper-Howie, who have built an empire of McDonald’s franchises in the Los Angeles, California area. Combined, they employ more than 700 people in the community and generate annual revenues of almost $50 million. In April 2017, they opened their 13th franchise location.
This Mom and Her Two Daughters Own 13 McDonald’s Franchises in California
Patricia Williams and her daughter, Nicole Enearu and Kerri Harper-Howie, have built an empire of McDonald’s franchises in the Los Angeles area. Combined, they employ more than 700 people in the community and generate annual revenues of almost $50 million.www.blackbusiness.com
Kinda hard to claim McDonalds doesn't support Black business with this kind of stuff going on - on top of what you guys said with the marketing / commercials.
Would make more sense for Allen & others to get with some developers and make an App - a real Black Twitter or Black YouTube where content can be generated, owned, & controlled by Black creators vs begging yet again for a seat at another mans table.
These are the richest Black folks in the United States.
Robert Smith, $5 billion
David Steward, $4 billion
Oprah Winfrey, $2.7 billion
Kanye West, $1.8 billion
Michael Jordan, $1.6 billion
Jay-Z, $1.4 billion
Tyler Perry, $1 billion
The problem cant be money.
Even Revolt TV owned by Diddy
Imagine owning all of these networks and one of the largest corporations in America that does all kinds of marketing(Monopoly game, movie meals, celebrity-based meals etc.) just omitting such a large audience across a number of popular networks. There is something fishy about that.
McDonald's is the world's leading global food service retailer with over 39,000 locations that generate over $100 billion in annual revenue. African Americans represent approximately 40 percent of McDonald's U.S. sales, with McDonald's taking billions of dollars each year from African American consumers. Per the lawsuit, of its approximately $1.6 billion annual advertising budget, McDonald's spends less than approximately $5 million each year on African American-owned media, and it has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018. Per the lawsuit, the McDonald's President and CEO Chris Kempczinski makes approximately $11 million per year, which is more than double what McDonald's spends per year on ALL of Black-owned media combined.
The lawsuit (case number 2:21-cv-04972-FMO-MAA Entertainment Studios Networks, Inc. et al v. McDonald's USA, LLC) alleges that McDonald's refusal to contract is the result of racial stereotyping through McDonald's tiered advertising structure that differentiates on the basis of race. The primary advertising tier for McDonald's is referred to as "general market" and it constitutes the vast majority of McDonald's advertising budget. McDonald's, however, created a separate "African American" tier with a much smaller budget and less-favorable pricing and other terms. McDonald's contracts with a separate ad agency, Burrell Communications, for this African American tier, thereby creating separate and unequal tracks for Black-owned media companies to earn advertising revenue. McDonald's has created a discriminatory environment that is separate but not equal.
According to the lawsuit, McDonald's relegated Entertainment Studios to the less-favorable African American tier even though the companies own and operate television networks that have general market appeal and do not specifically target African American audiences. McDonald's does so because the companies are owned by Allen, an African American. Through this stereotyping, McDonald's prevented Entertainment Studios and Weather Group from accessing McDonald's general market advertising budget and deprived the companies of advertising revenue that otherwise would have been paid if McDonald's treated the companies the same as similarly situated, White-owned companies.
Numerous key points from the court ruling (see attached PDF) that are favorable to the AMG/Entertainment Studios/Weather Group position include, on page 11 of its opinion, the court recognized that racist comments by senior executives—even if not directed to the plaintiff—can evidence racial bias to support a racial discrimination claim under Section 1981. The lawsuit alleges that senior McDonald's executives, including its current CEO, made racially derogatory comments that evidence a culture of racial hostility within the company.
BYRON ALLEN'S ALLEN MEDIA GROUP WINS SIGNIFICANT LEGAL VICTORY IN RACIAL DISCRIMINATION-BASED LAWSUIT AGAINST MCDONALD'S CORPORATION IN U.S. FEDERAL COURT
/PRNewswire/ -- Byron Allen's Allen Media Group (AMG) divisions Entertainment Studios Networks, Inc. ("Entertainment Studios") and Weather Group, LLC ("Weather...
www.prnewswire.com
Sheesh!
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Pay up Mickey Dee, even RL had to include HBCU's. Give out some more scholarships or something 1% is some bs
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Dub..
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Yeah, it's absolutely wild when you look into it. If it were just 1 channel, then you can go eh, but several that cater to a wide range of demographics. Something is definitely going on with that.McDonald's is the world's leading global food service retailer with over 39,000 locations that generate over $100 billion in annual revenue. African Americans represent approximately 40 percent of McDonald's U.S. sales, with McDonald's taking billions of dollars each year from African American consumers. Per the lawsuit, of its approximately $1.6 billion annual advertising budget, McDonald's spends less than approximately $5 million each year on African American-owned media, and it has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018. Per the lawsuit, the McDonald's President and CEO Chris Kempczinski makes approximately $11 million per year, which is more than double what McDonald's spends per year on ALL of Black-owned media combined.
The lawsuit (case number 2:21-cv-04972-FMO-MAA Entertainment Studios Networks, Inc. et al v. McDonald's USA, LLC) alleges that McDonald's refusal to contract is the result of racial stereotyping through McDonald's tiered advertising structure that differentiates on the basis of race. The primary advertising tier for McDonald's is referred to as "general market" and it constitutes the vast majority of McDonald's advertising budget. McDonald's, however, created a separate "African American" tier with a much smaller budget and less-favorable pricing and other terms. McDonald's contracts with a separate ad agency, Burrell Communications, for this African American tier, thereby creating separate and unequal tracks for Black-owned media companies to earn advertising revenue. McDonald's has created a discriminatory environment that is separate but not equal.
According to the lawsuit, McDonald's relegated Entertainment Studios to the less-favorable African American tier even though the companies own and operate television networks that have general market appeal and do not specifically target African American audiences. McDonald's does so because the companies are owned by Allen, an African American. Through this stereotyping, McDonald's prevented Entertainment Studios and Weather Group from accessing McDonald's general market advertising budget and deprived the companies of advertising revenue that otherwise would have been paid if McDonald's treated the companies the same as similarly situated, White-owned companies.
Numerous key points from the court ruling (see attached PDF) that are favorable to the AMG/Entertainment Studios/Weather Group position include, on page 11 of its opinion, the court recognized that racist comments by senior executives—even if not directed to the plaintiff—can evidence racial bias to support a racial discrimination claim under Section 1981. The lawsuit alleges that senior McDonald's executives, including its current CEO, made racially derogatory comments that evidence a culture of racial hostility within the company.
BYRON ALLEN'S ALLEN MEDIA GROUP WINS SIGNIFICANT LEGAL VICTORY IN RACIAL DISCRIMINATION-BASED LAWSUIT AGAINST MCDONALD'S CORPORATION IN U.S. FEDERAL COURT
/PRNewswire/ -- Byron Allen's Allen Media Group (AMG) divisions Entertainment Studios Networks, Inc. ("Entertainment Studios") and Weather Group, LLC ("Weather...
Sheesh!
BRUH! Who did the casting for this commercial Fam? 
www.ispot.tv
McDonald's TV Spot, 'The Beautiful Way to Start the Day Deal: Buy One, Get One for $1'
A husband and wife look out the window, remarking at a glorious sight. That sight turns out to be their sun returning with an armload of McDonald's, including napkins, prompting confusion from the son about why they are looking at him so fondly. It's a beautiful way to start the day --with a...
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no, stop trying to place blame on the yutes trying to make it out when all they are doing is rapping about their life. Blame the current economics, blame the record executive from the distribution companies, but dont blame the kids.
Im so over this argument
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Those cultures kill and harm their own kind as well. Dude is a fool. Those culture do drugs as well….
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But do they sing about it?
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What difference does them singing about it make? The damn Silk Road, ran through China. They do more dope over there than us. Europeans, etc. they all do drugs.
Thinking that your culture is the ONLY one that participates in societies ills and violence is clear cut sign of self hate. To be naive and think only we commit a form of racial genocide is lousy.
Again, Nobody is forcing dude to listen to rap. But he’s probably embarrassed to listen to other genres of black music.
Is rap the only form of black music? We have Jazz music, R&B, Gospel, etc. No one is forcing dudes to listen rap
Rap ain’t the only form of black music.
Whether they sing it or not, they still use elicit drugs and kill each other.
Show me a gun manufacturer in the hood. I’m so tired of these soft, crybaby a*** dudes like bruh in that video.
Rap isn’t the only form of black music in representation. Tired of these dudes whining
