Jordan Retro 1 '85 Black/Red Feb 14th 2025

[freefrombondage]

Homie's wife talking to him just like most of the stores going to be talking to people trying to cop. cbm.

Not a fan of these but I feel for the people who do want to cop. I anticipate it being something similar to the galaxy foams which I do want to cop.

As unfortunate as this on a consumer level, I am low-key glad to see Nike/JB slowly putting the nails in their own coffin. It didn't have to be like this. The lack of quality and innovation across the board has forced them to gimmicks like this. Minus these, and the galaxy foams, how much more does nike have in the vault that people would be willing to jump through hoops for? Maybe some rare SB's? Perhaps the Yeezy's but I doubt we ever see a retro on those. It's hard to imagine a younger generation with no connection to the sneakers lining up to pay $250 for a sub quality product when there's better offerings out there.

/EndOfOldManRant

 

[trappedintime]

Homie's wife talking to him just like most of the stores going to be talking to people trying to cop. cbm.

Not a fan of these but I feel for the people who do want to cop. I anticipate it being something similar to the galaxy foams which I do want to cop.

As unfortunate as this on a consumer level, I am low-key glad to see Nike/JB slowly putting the nails in their own coffin. It didn't have to be like this. The lack of quality and innovation across the board has forced them to gimmicks like this. Minus these, and the galaxy foams, how much more does nike have in the vault that people would be willing to jump through hoops for? Maybe some rare SB's? Perhaps the Yeezy's but I doubt we ever see a retro on those. It's hard to imagine a younger generation with no connection to the sneakers lining up to pay $250 for a sub quality product when there's better offerings out there.

/EndOfOldManRant

I never understand posts like this. If they made more of these which would be the business move if your new products are lacking innovating and quality… why aren’t they? The gimmicky nonsense on this release has nothing to do with Nike’s innovation or quality on their current products.

Yet dudes here always try to relate it to retros and it usually makes no sense at all. Innovation and quality were never coming to retros so what are you talking about that relates to a one-off super limited retro? They’ve done these for years in various ways and no one was claiming innovation and quality had dropped off

 

[freefrombondage]

I never understand posts like this. If they made more of these which would be the business move if your new products are lacking innovating and quality… why aren’t they? The gimmicky nonsense on this release has nothing to do with Nike’s innovation or quality on their current products.

Yet dudes here always try to relate it to retros and it usually makes no sense at all. Innovation and quality were never coming to retros so what are you talking about that relates to a one-off super limited retro? They’ve done these for years in various ways and no one was claiming innovation and quality had dropped off

If people weren't complaining about quality why would there be a need for a remaster program, then an '85 program, and then this AI tailored most ever, close as can be accurate release? Why release all the different iterations of 3's and 4's if people were already happy with the elephant print and toe boxes? Why release the different versions of 11's if people were already happy with the PL cut?

Clearly quality and innovation has dropped off as reflected in their stock prices and the fact that they opted for a CEO who supposedly looks to right the ship by not putting shareholder profits over everything.

As a poster said in here earlier, this isn't just a one of gimmicky release for the sake of it. This is a failing brand doing everything it can to make sure one if it's most storied models doesn't sit. At this point it's a lose lose situation for the brand. Even if they take the route you're suggesting by mass producing these, what would that do for getting people back passionate about the brand? Probably little. So, they double down on what they always do, create artificial hype.

I'm not sure I understand what you're getting at with your post. Could you clarify ?

 

[All Ready]

I see stores starting as fcfs and having to pivot after the crowds get super crazy

 

[ill4eva]

I never understand posts like this. If they made more of these which would be the business move if your new products are lacking innovating and quality… why aren’t they? The gimmicky nonsense on this release has nothing to do with Nike’s innovation or quality on their current products.

Yet dudes here always try to relate it to retros and it usually makes no sense at all. Innovation and quality were never coming to retros so what are you talking about that relates to a one-off super limited retro? They’ve done these for years in various ways and no one was claiming innovation and quality had dropped off

The lack of innovation has caused them to lean too heavily on retros to carry their financials, and as a result, casuals are now getting bored of buying the same shoes every 5-6 years. I mean, it’s easier to pump out retros because you don’t need to hire designers, nor do you have to pump money into R&D, wear-testing, etc., but it’s also lazy.

So now, Nike/JB have had to restart the hype machine all over again to generate interest in retros, probably because they have absolutely nothing coming down the pipeline for new tech.

When was the last time you got excited about a new silhouette or new tech? For the past 15 years, for me, it’s probably been less than 10 times. Flyknit Racers/Trainers, Roshes, the first pair of Vapormaxes, ZoomX cushioning, Sabrina’S…….and after that…..not much else for me

 

[WASHED KING]

Adidas been killing it with new models...Nike not so much.

 

[trappedintime]

If people weren't complaining about quality why would there be a need for a remaster program, then an '85 program, and then this AI tailored most ever, close as can be accurate release? Why release all the different iterations of 3's and 4's if people were already happy with the elephant print and toe boxes? Why release the different versions of 11's if people were already happy with the PL cut?

Clearly quality and innovation has dropped off as reflected in their stock prices and the fact that they opted for a CEO who supposedly looks to right the ship by not putting shareholder profits over everything.

As a poster said in here earlier, this isn't just a one of gimmicky release for the sake of it. This is a failing brand doing everything it can to make sure one if it's most storied models doesn't sit. At this point it's a lose lose situation for the brand. Even if they take the route you're suggesting by mass producing these, what would that do for getting people back passionate about the brand? Probably little. So, they double down on what they always do, create artificial hype.

I'm not sure I understand what you're getting at with your post. Could you clarify ?

You’re talking about retros and innovation! It’s hilarious. And you’re apparently too inept to realize it’s a marketing company selling you the same product over and over again, differentiating in the smallest of ways with the use of higher quality as a marketing tool.

If you could use any logic at all, a company whose current, new products lack quality and innovation would sell you WAY MORE THAN 10-20K pairs of this shoe. It makes no sense they’d push a limited shoe to offset issues with quality or their other products falling flat.

And once again since I have to repeat this weekly because no one here can look at any data before spouting off: JORDAN BRAND MADE MORE LAST YEAR THAN 2023. Which they’ve done every year for a decade. Nike’s issue with basketball and running innovation has nothing to do with Jordan retros. And as we’ve already covered numerous times, this release has nothing to do with a new CEO or Nike’s stock price dropping last year.

You’ve linked a bunch of things illogically and running with it.

 

[djlunchbox]

Keep the shoes I’m in it for the clothes.

Jordan Brand is Dropping Vintage Tees For The Brand's 40th Anniversary

Jordan Brand takes inspiration from vintage tees for its latest apparel collection. Shop vintage MJ tees, including airbrush, graphic tees, and more, here.

www.soleretriever.com

Like i said before are you or your feet going to REALLY tell the difference? This is JBs snake oil and many of you are too eager to part with hella money to be part of this hype.

The countless Ls and complaints are gonna run Hulkamania wild in here come drop time.

 

[trappedintime]

The lack of innovation has caused them to lean too heavily on retros to carry their financials, and as a result, casuals are now getting bored of buying the same shoes every 5-6 years. I mean, it’s easier to pump out retros because you don’t need to hire designers, nor do you have to pump money into R&D, wear-testing, etc., but it’s also lazy.

There’s actually nothing to support this at all. Jordan Brand’s sales have continued to grow and they sold more retros last year than anytime in their history. Again, why are you being fooled by overproduction at levels they’ve never pumped out retros at? It’s this baseless projection of demand for Jordan’s falling when supply hit obscene levels that makes zero sense. It’s the simplest concept to understand in business.

This narrative that they’re limiting this release due to retro sales falling makes no sense at all.

All I can agree with is that Nike running and basketball have definitely taken a hit on the company’s bottom line the last few years. Limiting a guaranteed sell out to stimulate sales is an absurdly stupid idea that has no basis in reality.

 

[ill4eva]

There’s actually nothing to support this at all. Jordan Brand’s sales have continued to grow and they sold more retros last year than anytime in their history. Again, why are you being fooled by overproduction at levels they’ve never pumped out retros at? It’s this baseless projection of demand for Jordan’s falling when supply hit obscene levels that makes zero sense. It’s the simplest concept to understand in business.

This narrative that they’re limiting this release due to retro sales falling makes no sense at all.

All I can agree with is that Nike running and basketball have definitely taken a hit on the company’s bottom line the last few years. Limiting a guaranteed sell out to stimulate sales is an absurdly stupid idea that has no basis in reality.

Hint: Check Nike’s stock prices this past week, right around the time when they announced limited availability of the Jordan 1s.

I agree that limiting this release is dumb, but it’s part of Nike’s playbook. They milked the hell out of Kobe’s death by limiting releases there too. And I’m not talking about after he died. I’m talking about after they renewed his deal with the estate

 

[amarano]

so im assuming nobody actually knows how many there actually are

i just saw a post saying the 10k number is way off and its at least triple that

 

[trappedintime]

Hint: Check Nike’s stock prices this past week, right around the time when they announced limited availability of the Jordan 1s.

LMAO you can’t be serious with this turd of an idea! You get your degree in business from Trump U?

 

[3stheluckynumbe]

No basis, just speculation.

The stores listed probably gonna be SNKRS pass, then wider release on app. Book it.

 

[Burglekutt]

so im assuming nobody actually knows how many there actually are

i just saw a post saying the 10k number is way off and its at least triple that

Post said post for clarity?

 

[trappedintime]

I’m imagining ill4eva seeing the stock price move up and then putting on his reading glasses and telling himself the stock market took notice of the bred 1 and selling less of their best moving product inspired confidence in those investors. What world do you guys pull these hair brain ideas from? Total insanity

 

[DB Cooper]

I anticipate some of the FCFS will get shut down. You’ll always get some folks who don’t know how to act. Can’t wait for the video posts of that.

 

[amarano]

Post said post for clarity?

i scrolled past it and now i lost it sorry

 

[trappedintime]

No basis, just speculation.

The stores listed probably gonna be SNKRS pass, then wider release on app. Book it.

I can see this given the marketing “banning”/taking all of their accounts offline, then they come back online with the SNKRS release. But we’re probably talking about 5k pairs on there at most given quantities on stuff like the ATCs (4.8k) and last week’s Diamond Turfs (5.6k)

 

[freefrombondage]

You’re talking about retros and innovation! It’s hilarious. And you’re apparently too inept to realize it’s a marketing company selling you the same product over and over again, differentiating in the smallest of ways with the use of higher quality as a marketing tool.

If you could use any logic at all, a company whose current, new products lack quality and innovation would sell you WAY MORE THAN 10-20K pairs of this shoe. It makes no sense they’d push a limited shoe to offset issues with quality or their other products falling flat.

And once again since I have to repeat this weekly because no one here can look at any data before spouting off: JORDAN BRAND MADE MORE LAST YEAR THAN 2023. Which they’ve done every year for a decade. Nike’s issue with basketball and running innovation has nothing to do with Jordan retros. And as we’ve already covered numerous times, this release has nothing to do with a new CEO or Nike’s stock price dropping last year.

You’ve linked a bunch of things illogically and running with it.

Why are retro's and innovation hilarious ? Kobe clearly didn't think so. Even if it's incremental improvements, that was not what the intent of what the Protro line was supposed to be, and outside of JB that's probably the best thing Nike has going for it in terms of general sneaker head culture. I say that to say Retros and Innovation are not as foreign as a concept as you're trying to imply. And despite the Remastered programs etc being marketing gimmicks, people are buying those under the idea of an improvement in quality and innovation ... You said in your earlier post "Innovation and quality were never coming to retros" People are catching on to that which is why market sentiment has shifted.

Also, an inept person would be someone who isn't able to see the marketing gimmicks that you've pointed out. Outside of AMM collabs and the OW collabs where there was a clear focus on improvement in quality/production, I have not purchased a Jordan Brand retro since 2007.

You're saying that I am linking illogical stuff and running with it. I think you're so myopic that you can't see the big picture and don't realize this release is another indication that Nike and its umbrella companies have no idea what they're doing right now. As I said earlier this release makes no sense either way you frame it because this is a failing brand ... there was already an insider poster who explicitly stated that this release was designed to create hype because an obvious decline in market sentiment. Furthermore it seems the following releases being limited speak to that even further.

Again, I still don't get the point you're trying to make. As evidenced by most of the comments in here, people are tired of the same retros rotating every 5 years with subpar quality charged at a premium.

Your post reads like the JB version of this:



if you're happy with the direction of the brand and the quality, more power to you. All empires die. JB was going to fall off eventually. Sure most of the posters in here aren't happy about it for nostalgic reasons but they can objectively see it for what it is

 

[amarano]

yea only releasing at those 23 stores (some of which are so random) after going all the way with their banned marketing campaign would be diabolical

theres gotta be more in the works

but i can also see them being that evil, 100%

 

[Bert.]

so im assuming nobody actually knows how many there actually are

i just saw a post saying the 10k number is way off and its at least triple that

10k or 30k

Still
Ain’t **** but I didn’t believe the 10k number from the get go

Makes no sense but watch it be less

 

[downyboy]

JB might as well say consumers are banned from buying too considering how few they made. Fits right into their marketing

 

[sho3tym]

I think inevitibly this release will be a mess, it's bound to be with limiting the number of retail doors that will carry them. I'm not sure this is how you properly pay homage to the brand when it's been strong for 40 years, seems thrown together!

Alas, I'll be buying a pair regardless, I hope the secondary market isn't too crazy!

 

[ill4eva]

I’m imagining ill4eva seeing the stock price move up and then putting on his reading glasses and telling himself the stock market took notice of the bred 1 and selling less of their best moving product inspired confidence in those investors. What world do you guys pull these hair brain ideas from? Total insanity

We’re not that far off here in agreeing it’s a dumb move to limit these so badly. But to your point about Nike selling the most retros than they ever have last year - if that point is true, then why did their market share still drop by 2 percent?

Basically, Nike/Jordan Brand is trying to generate buzz on their retros again because of how important they are. If they start to lose that market via over saturation , then the shareholders will be upset.

Again, it’s a dumb move. They could have made 100K pairs of these and they still would have sold out within minutes. But it just seems like Nike is taking an overly cautious approach in protecting their cash cow, because non-retros are tanking.

 

[sole searchin]

JB just prepping us for the Chicago release.