Kanye West: King of the Sunken Place, "Watch the Throne"

Adidas has nearly doubled sneaker sales on StockX so far this year, while leaning on retro styles and performance basketball. Credit goes to retro silhouettes like the Samba (+86 percent), Gazelle (+312 percent), and Spezial (+722 percent), which have seen double and triple-digit growth over the last year.

NBA star player Anthony Edwards’ new AE 1 also played a big role, with nearly 20,000 trades of the silhouette on StockX in the first six months of 2024. The sportswear giant also saw a 115 percent uptick in sales of James Harden’s performance line, led by the Harden Vol. 8.

via DBusiness Magazine
 
I'd like the meet the cross section of fans that felt like they had to choose between TS and Kanye. Spoiler: I don't think they exists.
 
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