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[h1]Lil Wayne Loses Mountain Dew deal after controversy[/h1]
· May 3, 2013
This week PepsiCo pulled an ad developed by Odd Future ringleader Tyler, the Creator, the beverage giant is severing ties with another rapper, Lil Wayne.
PepsiCo announced Friday afternoon that it has ended its partnership with Lil Wayne over a vulgar sexual reference to slain civil rights figure Emmett Till. Wayne had been a spokesman for the company’s Mountain Dew soda.
· May 3, 2013
This week PepsiCo pulled an ad developed by Odd Future ringleader Tyler, the Creator, the beverage giant is severing ties with another rapper, Lil Wayne.
PepsiCo announced Friday afternoon that it has ended its partnership with Lil Wayne over a vulgar sexual reference to slain civil rights figure Emmett Till. Wayne had been a spokesman for the company’s Mountain Dew soda.
Wayne began appearing in ads for the brand early last year. A rep for the rapper told The Times the split was due to “creative differences,” and said it was an amicable parting.“We do not plan any additional work with Lil Wayne moving forward,” PepsiCo said in a statement on Friday. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”