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Exactly. They have some aggressive growth projections for JB. The ONLY thing that matters to them is meeting (or beating) investor expectations. They don't care about sneaker enthusiasts per se. The best way to meet their objective is to sell as much product as possible at the highest possible price!Logic dictates that these will be a massive release. The only motive Nike and JB has is to make money. Selling a lot of these at $220 will help accomplish that.