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Like hydrated pizza in B2TF2Nike is estimating $50 billion in sales by 2020. That should move the stock, no? I tend to agree with you that Nike is out of ideas. However, just as you mentioned with Adidas the future for Nike is 3d printed shoes. Imagine a world where shoes are no longer sold in bulk in stores but rather made individually. "Shoe" stores would just have large 3d printers where you go in and input your shoe plans and out pops a new pair of sneakers.