I played in them for another 3+ hours today and they are digging in. Happened yesterday too. It feels like it's pinching my achilles.
I'm lightweight. I have lost about 20 lbs though due to a shoulder injury
They actually feel worse today. When I played in them initially I was wearing basic black nike socks and they fit fine. No issues whatsoever.
Today I wore the NBA elites and it was pinching down on my big toe and also rubbing on my pinky toes.
Cushioning wise it felt the same.
I might give it another few games but if it doesn't feel any different I'm returning them. Not worth it for me at that point and I'll just wait till the Lebron 20s or something.