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I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
fixed
Well goddamb Evan with the truth bomb right now
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
TL;DR
Adidas: "influencers and the hypemachine are how we're going to take over this market"
Nike: "hold my beer"
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
they won't be making a ton of pairs. part of their whole rebound strategy for next year is to go back to limited releases.Who knows what jordan brand slipping to 3 could do for them. Maybe they'll make enough pairs for everyone
Yah. What he said. (Also i started down that route but auto correct.)*guerilla, not gorilla.
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).
TL;DR
Adidas: "influencers and the hypemachine are how we're going to take over this market"
Nike: "hold my beer"