Nike x OFF-WHITE Collection Thread - Rest In Peace Virgil Abloh

[lostsoleinnyc]

Good night fam - tomorrow we feast.

 

[bigevan23]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

 

[JPS]

Well goddamb Evan with the truth bomb right now

 

[ballyeaz]

still cant believe nike chose monday morning to release these ughh

 

[aNYone]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

 

[JPS]

B

fixed

 

[scrillantro]

Well goddamb Evan with the truth bomb right now

He's right but he got like 15 pairs lol. This is like the chick with a perfect body preaching about body positivity and talking about how all shapes and sizes are beautiful

 

[darkknight2013]

Here go some more facts b

 

[Leetroy Jenkins]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

TL;DR
Adidas: "influencers and the hypemachine are how we're going to take over this market"
Nike: "hold my beer"

 

[bigevan23]

TL;DR
Adidas: "influencers and the hypemachine are how we're going to take over this market"
Nike: "hold my beer"

 

[JPS]

most accurate cliffs ever

 

[amarano]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

yea orrrr theyre all hitting crazy resell digits and were in a world where everyone is a reseller now.

 

[downyboy]

*guerilla, not gorilla.

 

[jjlincoln15]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

Knowledge bombs. Lots of truth here. Both companies slinging their A-game this year. Competition brings out better products. Who knows what jordan brand slipping to 3 could do for them. Maybe they'll make enough pairs for everyone

But in the meantime, if bigevan23 wants to hit on one more 90 in a size 12 and donate one last time...ill throw the hand up Randy Moss style

 

[Magic33]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

 

[BigWhite9]

did anyone hit blends downtown?

 

[hnguy4]

Who knows what jordan brand slipping to 3 could do for them. Maybe they'll make enough pairs for everyone

they won't be making a ton of pairs. part of their whole rebound strategy for next year is to go back to limited releases.

 

[REKTAI]

Nike hyping me up now

 

[erntheman]

The prices are going down slowly, tomorrow is gonna help even more.

 

[bigevan23]

*guerilla, not gorilla.

Yah. What he said. (Also i started down that route but auto correct.)

 

[W)taps]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

true. nike learning from their mistake with ye'.

excited to see what adidas has in store. the recent pharrell collabs are garbo and the yeezy V2 are getting old now.

ultraboost + V2 are still more comfortable than anything nike has released though

 

[joeoh29]

if I hit tomorrow and regardless, prob gonna pay resell on the Zoom Flys, these will be the first Nikes i have bought in 3 years.

 

[ihust1e]

I know everyone’s salty for missing here and or there but the genius behind this release is that we’re all trying. We’re all talking about it. We’re lining up for hours to submit raffles, we’re lining up for hours to pick up shoes. This is the best combination of celebrity/influencer seeding, gorilla marketing, digital marketing, pr, retail experiential and actual product/design innovation in a long time. I know it’s polarizing but polarizing is exactly what Nike needed and believe me when I say that this is going to be the blueprint for these kinds of special releases moving forward. Never has there been a more fervently sustained conversation or coveted release. This purposely fragmented hype cycle, release cycle, news cycle takeover made most of us blind to the fact that there’s really a lot of pairs out there and that patience is key. The fact that we’re all so gotta have it (and have been for months) is no small achievement. I’m thoroughly impressed. Adidas got outclassed this year and for a while hype/influencer innovation was their only true advantage. (They don’t even make boost, so don’t come at me w that).

This is facts. As one of those guys who left nike for adidas, i havent sweated over any release from any brand as much as i have this NIKE one.

I did well on alot of 'big' adidas drops this year but all I worry about is OW lol

 

[babyjs23]

Wonder when will they drop the OW Converse since they’ve been delayed.

 

[ihust1e]

TL;DR
Adidas: "influencers and the hypemachine are how we're going to take over this market"
Nike: "hold my beer"