- Jul 19, 2013
- 628
- 970
Personal sentiment.
I feel like brands like M&N, Stall&Dean, Ebbett's main products have been surrounding old-school sports nostalgia and the main products should always be authentic jerseys, wool hats, and quality wool or leather team jackets (they used to make some crazy nice jackets via contracts with DEHEN, etc).
I see Just Don products as mainly a "spinoff" of these products. it's cool and all but the concept of having the team plate on "basketball" shorts doesn't really translate across sports platforms lIke NFL basketball shorts and Baseball basketball shorts. Certain pieces are more timeless than others but overall these gimmick collabs take away from the core of the brand/team/player etc. I cant get myself to pay $200+ for Dons, but if they have authentic shorts that have pockets @ the price range of $150 USD I'm sure they could have easily expanded their market without going down the path of over 50% of their products being gimmick gollabs.
If you look more closely - the above also takes away the focus on the quality of the main product lines. Jersey sizing became inconsistent, the number and player name sizing being off, etc...I don't know the sales numbers but either there is a huge market demand for non-core products (I personally don't believe so) or current management is pushing in this direction. Both will result in a high probability of going down trends in companies we've all seen growing up.... Karl Kani, sean john, fubu etc.
I am crossing my fingers and hoping for the best of this brand going forward. The amount of time wasted online scrolling past filler products like "swingmans with a fade/ camo print/ bs anniversary collections" is getting to me.
Edit: I know, S&D is acient history, just using it as an example.
I feel like brands like M&N, Stall&Dean, Ebbett's main products have been surrounding old-school sports nostalgia and the main products should always be authentic jerseys, wool hats, and quality wool or leather team jackets (they used to make some crazy nice jackets via contracts with DEHEN, etc).
I see Just Don products as mainly a "spinoff" of these products. it's cool and all but the concept of having the team plate on "basketball" shorts doesn't really translate across sports platforms lIke NFL basketball shorts and Baseball basketball shorts. Certain pieces are more timeless than others but overall these gimmick collabs take away from the core of the brand/team/player etc. I cant get myself to pay $200+ for Dons, but if they have authentic shorts that have pockets @ the price range of $150 USD I'm sure they could have easily expanded their market without going down the path of over 50% of their products being gimmick gollabs.
If you look more closely - the above also takes away the focus on the quality of the main product lines. Jersey sizing became inconsistent, the number and player name sizing being off, etc...I don't know the sales numbers but either there is a huge market demand for non-core products (I personally don't believe so) or current management is pushing in this direction. Both will result in a high probability of going down trends in companies we've all seen growing up.... Karl Kani, sean john, fubu etc.
I am crossing my fingers and hoping for the best of this brand going forward. The amount of time wasted online scrolling past filler products like "swingmans with a fade/ camo print/ bs anniversary collections" is getting to me.
Edit: I know, S&D is acient history, just using it as an example.
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