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I don't have anything against these major companies like Nike/JB/etc. creating demand for their product the way they do because their bottom line is to make money. But I think a lot of the people who have been doing this for a long time (not necessarily myself but I've been around since roughly 97-98 and really started buying when I graduated college in 07) have left or are on their way out. People who can actually afford to do this won't be around when the bubble bursts - they've been alienated because of the measures you have to go to in order to get anything these days. All the hypebeasts can't sustain the machine for more than a few years and they'll move onto the next big thing like they always do.
At least that's what I hope happens.
you also have to think though.. these shoes are only selling like this because of the limited-ness along with hypebeast-ness.
Nike and JB has been the GR route and what happens.. shoes sit and then go to outlets... and from outlets to places like ross ..
The fans win. but Nike loses when stuff like that happens...
I think it would make more sense to people if you thought in terms of food.
I can make 15 cakes.. If I sell 10, i have 5 cakes sitting in the window waiting to be sold, but no one wants them. I just wasted material and money for the cake. and now it expires so i ahve to throw it out for the rats to eat it (Ross/ Marshalls. other outlet type stores)
But if I make 5 cakes. and i have 10 people who want them.. then bam im not wasting money and I am in high demand.
You also have to remember. Nike Bball divison is a low percentage of sales compared to their running and Sports wear.
They're not going to make 50,000 pairs of WTKs just for 30,000 to be bought..
If you're asking why they make GR's so plentiful. (in the Kobe 8's defense it's been selling damn well, better than ive seen any other kobe)
GR's arent as risky with their simple designs. a mom or dad shopping for a shoe for their kids will see that and see a simple cw and probably still buy it.
Mom and dad see WTK. and will probably be like WTF is this..