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There’s a Complex article about Nike bringing hype back to the LeBron 15. Here’s an excerpt:
Making sure the 15 was a strong shoe was important for Nike. But Petrie didn’t let the lack of success with his past four sneakers affect his current work with James. “I came from NikeTalk. I got O.G. thick skin from getting flamed or roasted on a message board,” he says.
Petrie was molded by NikeTalk, word to Bane.