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- Apr 10, 2016
Alright, I have to chime in on something I’ve seen throughout this thread. I’ll preface this by saying I’ve been in the high-end fashion industry for 15 years, working in NYC, LA and Milan primarily as a production manager and doing pattern making, cutting and grading - both freelance and for some notable companies. I’m no longer in the industry but still pay attention to a lot of things and still know/talk to a lot of people.
Anyway, from both knowing someone closely related (but mostly from observing) here’s what must be said about a brand I see mentioned on here:
Amiri (by Mike Amiri). When you combine the complete lack of credibility behind this guy + the lack of originality + the exorbitant prices + sprinkle a boatload of tackiness on top = it’s by far the most fraudulent, biggest travesty of a “brand” as you will ever come across.
Leather/suede/silk/cashmere/velvet/snakeskin/etc.. - just because you use one of these fancy textiles, or a combination of them in a super generic constructed garment, then add some fraying/distressing or some zippers — does not make you a “designer” or the owner of a “luxury” brand all of a sudden. That’s exactly what this is. For pure narcissistic reasons, this guy wants to claim he owns a luxury brand and pretentiously price it super high in order to fuel his own ego and feel like he’s on par with the real brands he’s so derivative of (SLP, Haider, Balmain).
Look at the styling for the lookbooks and campaigns: throwing on 6 layers of different tees, shirts, hoodies, jackets, topped off with another shirt tied around the waste. #FASHION #LUXURY. And unnecessary zippers all over the place on a variety of pieces. #DETAILS. It screams “lazy styling by a talentless hack” to anyone with a moderate taste.
In case you couldn’t tell, this brand only came about by force feeding it through variety of celebrity stylists - whether it be by befriending them or paying & begging them to have the celebrity wear it. The connection to Buscemi (one of the most tacky sneaker brands + a lawsuit waiting to happen via Hermes) is the only reason it’s gotten into stores like Barneys. I shouldn’t have to spell it out for you, but when you have to desperately resort to constant celebrity endorsement in order to sell clothing, it’s pretty telling. Totally makes up for the lack of originality.
And those $350 shotgun pellet tees he sells? He sends them to a brand who’s been doing it for years and who makes their own tees for something like $50, among other things.
This is not actual “designer” clothing. Mike Amiri is not a designer, nor a creative director in the slightest form. The entire thing is an illusion.
Anyway, from both knowing someone closely related (but mostly from observing) here’s what must be said about a brand I see mentioned on here:
Amiri (by Mike Amiri). When you combine the complete lack of credibility behind this guy + the lack of originality + the exorbitant prices + sprinkle a boatload of tackiness on top = it’s by far the most fraudulent, biggest travesty of a “brand” as you will ever come across.
Leather/suede/silk/cashmere/velvet/snakeskin/etc.. - just because you use one of these fancy textiles, or a combination of them in a super generic constructed garment, then add some fraying/distressing or some zippers — does not make you a “designer” or the owner of a “luxury” brand all of a sudden. That’s exactly what this is. For pure narcissistic reasons, this guy wants to claim he owns a luxury brand and pretentiously price it super high in order to fuel his own ego and feel like he’s on par with the real brands he’s so derivative of (SLP, Haider, Balmain).
Look at the styling for the lookbooks and campaigns: throwing on 6 layers of different tees, shirts, hoodies, jackets, topped off with another shirt tied around the waste. #FASHION #LUXURY. And unnecessary zippers all over the place on a variety of pieces. #DETAILS. It screams “lazy styling by a talentless hack” to anyone with a moderate taste.
In case you couldn’t tell, this brand only came about by force feeding it through variety of celebrity stylists - whether it be by befriending them or paying & begging them to have the celebrity wear it. The connection to Buscemi (one of the most tacky sneaker brands + a lawsuit waiting to happen via Hermes) is the only reason it’s gotten into stores like Barneys. I shouldn’t have to spell it out for you, but when you have to desperately resort to constant celebrity endorsement in order to sell clothing, it’s pretty telling. Totally makes up for the lack of originality.
And those $350 shotgun pellet tees he sells? He sends them to a brand who’s been doing it for years and who makes their own tees for something like $50, among other things.
This is not actual “designer” clothing. Mike Amiri is not a designer, nor a creative director in the slightest form. The entire thing is an illusion.
