The day "Bodak Yellow" was released, Chery placed the song on Apple Music's Breaking Hip-Hop playlist. "After a few days I noticed there was already some traction on the hip-hop charts, at first just in the high-100s," he says. "I think just based on the fact that it was on one single playlist and it got that much engagement, it just made me think, okay, our users are really responding to it."
A week later, Chery placed the song on Apple Music's biggest playlist, A-List Hip-Hop, and watched its streams jump 124 percent in its first week, then 31 percent, 14 percent and another 30 percent in the three weeks that followed. By August, the song had reached No. 1 on Apple Music; to date, according to the company, it's been streamed 81 million times globally on the service. "I don't remember anything else taking off this fast," Chery says. "It wasn't specific regions. It was across the board."