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Also, Tidal messed up on the rollout when it first came out. Using a bunch of wealthy and well established artists to complain about money in a commercial wasn’t the best idea. I think they should have gathered a bunch of poppin “independent” artists at the time (Chance, Vic Mensa, etc.) to tell consumers that Tidal is gonna be the wave and this is how you stay independent.
Tidal came into hard market to penetrate. You got Drake moving millions of his fans to Apple music and Apple happening to be the most popular phone and millions of people who will never leave Apple and will be with Apple music lifers. Then you got Android users who got Google music preloaded, you add in Spotifys user base Pandora etc, it's hard to draw people away unless you have artists like Kanye , Bey, Jay-Z, supposedly Prince etc to grab market share. So adding sprint and their users was a great look to try and keep users if Tidal was preloaded already on their phones.
So I think their appeal was to the artists so the artists to can bring their fans. You see how salty drake is now he realized he shoulda got way more than he was paid from Apple