he has this thing with re-creating his childhood in products.
Example 1: Pony M110. He vaguely remembered a Dan Marino M110 and wanted to make one with Pony because he thought the weight of a shoe was important back then.
Example 2: Asics gel lyte 3s. His mom didn't have the bread to get him pumps, so the og gl3 was his first legit gym shoe.
Example 3: This cereal bar.
I'm waiting for him to drop Kith pampers and formula if he keeps regressing at this rate. Have your infant s*** in a glove leather diaper with "just us" in 3m right on the ***.