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I doubt Jalen bought those. Either Kiy gave them to him for free, paid him to wear them or a stylist picked them out. He's signed to Adidas so it's a nice loophole.
If you create a fanbase/group of stans online it's a nice customer base. It's the same thing D and E list comedians do with podcasts which inflates their ticket sales on the road and then they create a merch line.
That’s crazy! I remember hearing Kiy sold a bunch of his shoes to rappers at one of his Pop Ups and didn’t leave that much left for the ppl waitin outside. Grimey AF!