THE OFFICIAL AIR MAX 1 THREAD


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Honestly if you think that then you have no idea what Nike as a brand is about. They don't make real money off these "limited" releases. Nike is fueled by hype then selling GRs to the masses through colorways that sneakerheads don't want, fusions or variations of said popular model.... Create hype, sell GRs, rinse and repeat. Pre-orders would never work. But I remember when you could walk into Foot Locker and pre-order Jordans. The good old days.

If I was Nike I would send a rep for big releases to track the entire inventory for all stores like FL, FA, Champs, boutique stores. All shoes would be scanned and they would allow up 10% of the inventory to be backdoor to friends, family, employees, and to VIPs depending on how many pairs they have. Nike could track all of it and make changes accordingly. It would minimize the abuse by all these stores since it's not only boutiques. If anyone remembers the XXIII Titanium, Finales, stores in Fox Hills held imaginary raffles and backdoor every single pair. But changes can happen. Remember the social media backlash, when Undftd sold shoes for over retail? Undftd changed their policy knowing full well their clothing line makes them the real money and reason why Undtfd is still relevant along with their hyped sneaker collaborations.

Trust me, i know how Nike works... it was just a thought I had, I don't expect to change anything because it's working for them. They love all the attention they get from people that are able to cop and people that miss out. Their is no bad press for them when it comes to releases
 
Scooped that Animals but striking out on Wotherspoons still sucks...

I paid resale for Master's last year, hate to do it again...
 
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