-That it is a private enterprise and doesn't have the benefit of having a safety net (through state funds and money College Football generates for school) in times of downturn. Women's college hoops popularity can tank, and the teams will still be around. The WNBA's popularity tanked, and teams folded.
College sports have built-in fan bases. Their fans literally live at the same location where they play. They have alumni that come running to support if the team is good. And we have the tradition of Americans enjoying college sports to bolster popularity. These schools have been around way longer than the WNBA has existed. The WNBA doesn't have that.
Women's college basketball success isn't just based on some co-branding deal.
-If you cobrand with the NBA, then an NBA team owner has to get cut in on the deal if ownership is not shared. If an owner sells to another person who doesn't own the local NBA team, then a licensing agreement would have to be worked out.
I have a hard time believing the billionaires and millionaires that own these teams won't push for cobranding if it would make a real difference. Their product is losing money and they just go
at supposed marketing gold. Really?
College doesn't have this issue. People tried to bring this up for the soccer examples. The ownership/control of the teams makes co-branding work easier in other leagues.
Women's college teams don't have to face the market conditions the WNBA does, they don't have to deal with the licensing issues. If they did, a ton of "Lady 'insert mascot name' " college teams would have folded too. Co-branding won't save them