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Of course that's not the only reason, but definitely a factor. I read that the year prior to his contract being up, his sig shoe sales were over $340 million....highest at Nike by far. Some of us may or may not have seen people wearing them but the numbers don't lie.Thanks for the link. So does this imply Lebron was given a lifetime deal because Nike thinks people will wear his shoes casually for fashion? I don't see anyone doing that right now
Lebron moves units and that's all that really matters to the Swoosh.