Also has a lot to do with how few are available.
FTR those S.carters were the fastest selling shoes in Reebok history and sold out initially..... and that was a time when NOBODY would dare throw on a Reebok shoe.
and Rocafella AF1 might not have even reached 100 pairs total......
Or maybe we should use his LV collab.... as Steezy stated sold out off preorders alone at prices that were anywhere from 200-1000$ over there regular price points.
LV shoes usually never sell out for weeks based off the amount they charge alone... 90% of those pairs which were at a higher cost than any of their other sneakers were sold out weeks before release.
But nah his name doesn't help companies push product.