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What Bolt needs to be focused on now is his brand. This guy should be generating no less than 20Mill each year in sponsorships. He talks so much about eatingchicken nuggets, a Wendy's/McDonald's endorsement should be appropriate. BMW is his fav car.... get a BMW endorsement and etc. I know historicallysprinters don't generate the same revenue as star baseball/basketball players but he should be the one to break that barrier. The only prominent brandhe's known for is Puma... that needs to change.