Yep, I don't see how anyone could say that Kanye played no part in UB's getting popular. He wore the all white pair to a concert (Powerhouse 2015), and then they instantly started selling out / going crazy in price. Obviously the UB's can stand on their own merit, but Kanye did have an impact. Here's a link about that concert / shoe, read the comments and people are already complaining about resale prices hitting $350+
http://hypebeast.com/2015/5/kanye-w...ra-boost-triple-white-during-bbma-performance
There is a reason that some of the most expensive resale price shoes, are affiliated with Kanye. Obviously anything in the YEEZY line (350's, 750's, even his old Nike stuff, etc.), but also other non-Yeezy models such as:
- Flyknit Trainers - people in the Flyknit thread used to comment about how the trainers were sitting on shelves / being found at outlets, until Kanye wore them.
- Independence Day Air Maxes
- Jordan 1's - Breds and Royals. Like rawdawg said, you can't say that he alone made them popular, but you can't deny he had something to do with their hype/value
- The fact that many different models come in a "yeezy" colorway (black, solar red, green) now
- The fact that many other brands are trying to knock off the design elements of yeezy shoes (like Aldo making a 750 lookalike, Steve Madden making 350 lookalikes, etc)
Again, he isn't the sole (pun) reason that those shoes are high-resale items, but I think its hard to say he had no effect whatsoever.