Fox is doing a god-awful job with comic-book franchises (after initially setting the bar) and they need to give up the rights to Marvel just as much as that coward Jackman need to relinquish the role of Wolverine. (I hate him not because he's tall, but because he sucks)
Problem is that is your opinion and the box office numbers doesn't lie to CEOs and stockholders.
TheWolverine already made $300mil worldwide on a $120mil budget and it is still going.
I mean seriously, let's be honest, this post is more personal than rational business thinking.
Hate the film or actor as much as you want, it makes money. Transformers 3 is one of the worst films I have ever seen and paid to see and it still made a billion and that is why they are filming a 4th one right now, that will likely be as bad or worse.