It falls when I do this
Speaking of Nike pieces, me and Iron Man were talking last week about the pieces Nike sells at their own store vs cheaper places like Macy's and Sports Chalet. A lot of the pieces use the Dri Fit material but the hand on the items at Niketown usually feels a lot nicer and of course with bigger price tags too. The cut is also more slim. Maybe it's because the core consumers at places at Macy's are just looking to start getting fit so they don't want to shell out top bucks for pieces yet. The cuts are also more generous and not as slim, easier to fit more range of body types.
Out of all the times I've gone to Niketown, most of the consumers appear to be already in shape and looking to add on to their collection, ie buying matching pieces too.
I never thought about it much until I started rebuilding my gym gear.