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I think it's for first time purchases. Try creating a new accountIs that Gilt code expired? It doesn't work for me...
Nah, I had gotten it and had bought from Gilt/Park & Bond before but it'd been a while. They had been sending me 30% off also randomly, trying to get me to buy again.
It might've been tp random members, posibly frequent shoppers and those who hadn't in a while to encourage a purchase. I don't bother with Gilt because if I ever check it out, it seems like all of the good stuff is gone as soon as the sale goes up.