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- Jul 6, 2002
Yes. I think J. Crew gets a good chunk of its sales from the recent grads. The college kids who went from eating Ramen noodles to making $45k a year. They want nicer stuff, but can't afford Tom Ford yet. Brooks Bros has an appeal of 'old money' or 'boring-ness' while what is seen on J. Crew's website can be put into the pages of GQ. There is a local J. Crew store that has its on 'consultants for men". I frequent the store often and have literally seen dudes come in and say "I want to redo my wardrobe". They walk out with t shirts, shorts, suits, etc. J. Crew is a love/hate brand. The fashion in crowd hates it for being so trendy (ie wearing New Balance sneakers with suits) while the general public loves it for being trendy/hip yet still traditional.J. Crew is seen as very hip. Brooks Brothers seems like an older guy's store or at least that's what I think the perception was a few years ago. I'm in my mid-20s and very few of my friends have ever stepped into that store.