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I still don't get what they are trying to get at. At the end of the day the technology debuted in Jordan I-VI were debuted in Air Forces and Air Maxes. Not to mention I, IIIs, and IVs took a large cue from Dunks, Revolutions, and Flights, Any brand "evolution" could not have come until they decided to stop using Nike debuted technology and stop modifying old Nikes. I-VI are in every way, shape, and form Jordans. They did nothing to set themselves apart from Nike until the VIIs when they decided to stop using the NA logo. They shouldn't claim the jumpman on the I-VIs 15 years or so after the fact.
VII's use hurache tech and VIII's use the tech that were in Nike air raid's. Bottom line is that they're all Nike's at the end of the day 1-28. The word Air on sneakers on is patented by Nike so you can't have Air Jordan's without Nikes approval. I mean look at the bottom of your Jordan boxes, they have every copyrighted insignia that Nike owns...including the jumpman