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- May 26, 2006
Jordan's legacy is connected with Air Jordans unlike some of the other example you guys are giving.
Half of the mystique of the shoe back then was the fact that the best player wore them and the other half was the anticipation.
I think Jordans are different now because the world is different.
Back then, there was no Youtube. There was no Tivo or DVR. When the Bulls played you cleared your schedule and nothing else was allowed on the TV.There was no NT to tell us when the next Js were dropping. The only way you knew some new Js were coming soon is because the man himself was wearing the new model while the rest of the team had the old ones on.
He was like a basketball playing advertisement. Doing amazing things in hot kicks. And he had the whole marketing machine behind him. Everyone wanted to be "Like Mike"The next day you would go to school and everyone would be talking about what Jordan was wearing and the hype began until we got a new commercial.
Then they would come out and you would cop and take them home and discover all of the tiniest little things that made the sneaker hot, like the 3M on the 6s and the 13s, or looking at the soles of the 9s and 10s, or discovering just how clean the mesh looks on some DS Concords. The things that you couldn't see from the pictures available.
There was a certain mystery about the whole process that made it like a hunt. especially trying to find your grails.
Back when MOST of the world knew nothing about double copping and keeping a pair on ice for years.
But now we have HD pictures of the shoes months and months in advance. There is no real discovery period. Everyone knows every single detail of every sneaker in the signature line. There is no passion for what made the brand special in the first place, Michael Jordan.
Now its more about looking cool as evidenced by the vast number of people who cop shoes wear them once, take pics for the Gram and resell for over retail 2 or 3 days later. (did you even want the shoes at all?) Oh and don't forget the created computer programs to buy up the entire stock so that they can artificially inflate the prices AFTER they flex for the Gram.
This is why people talk about watching Jordan play. Because wearing the shoes used to actually mean something other than buying trendy shoes and bragging about it on social media.
Half of the mystique of the shoe back then was the fact that the best player wore them and the other half was the anticipation.
I think Jordans are different now because the world is different.
Back then, there was no Youtube. There was no Tivo or DVR. When the Bulls played you cleared your schedule and nothing else was allowed on the TV.There was no NT to tell us when the next Js were dropping. The only way you knew some new Js were coming soon is because the man himself was wearing the new model while the rest of the team had the old ones on.
He was like a basketball playing advertisement. Doing amazing things in hot kicks. And he had the whole marketing machine behind him. Everyone wanted to be "Like Mike"The next day you would go to school and everyone would be talking about what Jordan was wearing and the hype began until we got a new commercial.
Then they would come out and you would cop and take them home and discover all of the tiniest little things that made the sneaker hot, like the 3M on the 6s and the 13s, or looking at the soles of the 9s and 10s, or discovering just how clean the mesh looks on some DS Concords. The things that you couldn't see from the pictures available.
There was a certain mystery about the whole process that made it like a hunt. especially trying to find your grails.
Back when MOST of the world knew nothing about double copping and keeping a pair on ice for years.
But now we have HD pictures of the shoes months and months in advance. There is no real discovery period. Everyone knows every single detail of every sneaker in the signature line. There is no passion for what made the brand special in the first place, Michael Jordan.
Now its more about looking cool as evidenced by the vast number of people who cop shoes wear them once, take pics for the Gram and resell for over retail 2 or 3 days later. (did you even want the shoes at all?) Oh and don't forget the created computer programs to buy up the entire stock so that they can artificially inflate the prices AFTER they flex for the Gram.
This is why people talk about watching Jordan play. Because wearing the shoes used to actually mean something other than buying trendy shoes and bragging about it on social media.
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y'all ain't ready
