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There is a huge bidding war for Chance and frankly they don't sign more Kendricks because it's not easy to put candy in the medicine.
Few artists posess Kendricks ability to make radio hits while still retaining a message. Labels are a business at the end of the day, first and foremost. It's all good if you got a message in your music but can you make a Swimming Pools so that you can not only get on the radio but also get the non-backpackers to listen.
It's fairly easy to make conscious rap. It's a lot harder to make radio singles that can go far at the same time.
This is ********
and as far as radio songs. You have people who aren't even saying lyrics. Who are mumbling. All it needs is melody and a beat.