- Jul 24, 2013
- 5,235
- 4,877
yea, the bubble will burst, just like the world is coming to an end one day soon!And the bubble WILL burst. It's inevitable. Nike will be the architect of their own down fall.
i just can't see it happening. there are some genius marketing folks working at nike. its all about supply/demand. over the last several years, the demand for the swoosh has been out of control, so what do they do, they release a new colorway of the same shoe every 2 weeks.
they'll look at their numbers in a couple months and notice that some shoes didn't do as expected/projected (wolf 3s, 14s, etc) and will go back to producing less shoes.
so now consumers have less shoes to buy. anticipation grows for that magical release date. no more "i'll sit this one out cause i can cop the xxx next week". nike will upcharge everything by $10. and guess what....resell value go back up in a major way.