To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.
'Producers, distributors, and advertisers of the video content may set viewing goals and award a viewer who has reached the goals.
'By providing content viewing goals and awarding the viewer for reaching the goals, the present disclosure provides for an interactive television viewing experience.
'Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities.'
Examples given in the application include rewarding users for watching an episode, watching an 'entire series of linear video content', watching 'one or more commercials contained within the linear video content' and rewarding users for 'performing a specific action while watching video content.'
This includes one-off events such as the Super Bowl, or watching series' which could include the Halo TV spin-off announced last week, being shown exclusively on the Xbox One.
It is thought that the plans will be opt-in, and users can additionally search for and actively watch reward shows and adverts, to increase their achievements.
The application doesn't specifically state what platform the plans will relate to.
When asked about the plans, Microsoft told the MailOnline: 'Microsoft regularly applies for and receives patents as part of its business practice; not all patents applied for or received will be incorporated into a Microsoft product.'
It is thought that if the plans are successful they will apply to the new Xbox One console, because of its new TV features.
The latter reference in the application to 'performing a specific action' suggests that the plans will tie in somehow with Microsoft's motion-sensing technology Kinect.
The new Kinect sensor can record eye movements and monitor heart rate.
Under the patent plans, this means Microsoft would potentially be able to record where on the screen your eyes look, and measure how involved you are in a TV show or gauge your response to an advert based on your heart rate changes.
It can also watch you in the dark.