There are many inquiries by fans as to why this fight ended up being on pay-per-view instead of HBO considering that Crawford is still relatively new to the mainstream and Postol, despite his credentials, is still an unknown outside of boxing fans. But Arum explained that the recent budget cuts at HBO have limited how many fights the premium network can broadcast and made PPV a necessity.
“The reason the fight isn’t on HBO is because HBO has many fighters that they need to show and the best you’re going to do with any fighter is two fights a year on HBO,” Arum told Yahoo Sports. “We think that it’s important for these guys to fight more than two times a year, especially Crawford. And in order to do that you have to do a fight on PPV and two on HBO.”
Arum also has tempered expectations as to how well this fight will perform with a buying audience. He is anticipating the fight to “equal or exceed” 125,000 buys, which is not an outlandish number.
"We’re not crazy,” Arum said. “To build a pay-per-view attraction you have to start someplace. A guy doesn’t immediately do one million buys. You start relatively small and if they have an attraction to the general public it builds over time.”
In an effort to bolster the pay-per-view numbers, Arum has scheduled rising Mexican stars Gilberto Ramirez and Oscar Valdez for the undercard. Both fighters impressed on the undercard of Pacquiao-Bradley III last month with Valdez (19-0) blowing out Evgeny Gradovich in four rounds and Ramirez (34-0) claiming the WBO World Super Middleweight title with a unanimous decision over Arthur Abraham.