I think the argument is that if you're a STAR, it really doesnt matter where you play, you'll get your money worth through endorsements. Case in point with Westbrook and other stars in small market teams.
Who has disagreed with this?
Just on the Nike front:
But helping bolster Nike’s basketball footwear sales alone isn’t why George is important to the brand. The Indiana forward is one of the league’s best players.
He’s a four-time NBA All-Star and currently outperforming his career averages in points, assists and rebounds per game. Through 63 games, George averaged 22.3 points, 3.3 assists and 6.4 points per game.
But what industry experts believe could hold his star power back is playing in Indiana.
Prior to the 2017 NBA All-Star Game, George’s name was mentioned in several trade rumors that would have landed him on a team in a major market, such as the Boston Celtics or Los Angeles Lakers. (George and the Pacers face the Celtics in Boston tonight at 7:30 p.m. EST.)
Powell, an admitted Celtics fan, said Nike could benefit from George’s signature shoe sales if he played in a bigger market.
And Amin agrees.
“If he ends up in a big market [the PG1] could be very meaningful,” he said. “[Carmelo Anthony] never translated to selling a lot of shoes but he does enough [as a New York Knick] for Jordan Brand.”
That's not when going into the entertainment opportunities, investments in what is becoming Silicon Valley south. It's one thing to have endorsements, yes you can get those anywhere if it's a star. You're earning potential can always be more. Just look at what Kobe is doing post career in the film and investment realm. You have resources at your fingertips to elevate yourself and brand to stuff here or in NYC that just aren't available anywhere else.