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I just saw Paolo Banchero in a JD Sports ad on tv. He's the first current active college player in a video game (NBA 2k22) and you can buy his Nike branded Duke jersey and likeness in the game.
Kayvon Thibodeaux said Phil Knight in 2019 promised him and other Oregon signees jobs at Nike after their careers are over. Not to mention Nike/Oregon putting out limited edition NFT's and sneakers, coordinating pump-and-dumps, and giving the profits to the Oregon players.
Heard Adidas is trying to snatch up 7-on-7 teams and coordinating camps and tournaments that also happen to be fully paid multi-day "unofficial" visits for large groups of blue chips to areas with Adidas branded schools or schools they're trying to flip to Adidas.
Kids being guided through those 7-on connections to NIL agents who also happen to represent college coaches, basically funneling kids through that system to specific schools with endorsement arrangements.
Big brand NIL wars been going on
This sounds exactly like the Louisville sneaker scandal from a couple of years back where Adidas was routing high school kids who played on Adidas sponsored AAU teams to Adidas sponsored colleges like Louisville in order to ultimately sign them to Adidas sneaker contracts when they went to the NBA (i.e Donovan Mitchell).