I see people debating in here, and im surprised at y'alls opinions. I always see comments on this board and also in the streets about how GR's are plentiful and easy to get right now. I don't think that's true for the regular consumer, who just casually wakes up early in the morning, while trying to buy manually on SNKRS on release day. The majority of the people i know constantly strikes out on almost every release.
Then they go to buy on Goat, StockX, or Ebay soon afterwards. Then it's rinse and repeat for the next release. I also think it depends on the consumer foot size as well. The people that I know who hit on releases more than striking out, are the 9 to 13 range, people who wear sizes 13 and up usually strike out every time from the people i know that wear those sizes.
With that being said, the only difference now that is sorta good for the people who strike out as of now, are the resell prices are somewhat tolerable now, compared to how it was 2 years ago.
As for Nike taking preorders for collabs and for the more limited releases, they could do it and make more money than they're making now. Because that's basically what these reselling apps/sites are doing right now as we speak.
The people who are into collabs, hell, even GR,s, basically have money set on the side to pay resell on that specific shoe, for in case if they strike out. So me buying as a consumer, I already know that im going to strike out on a limited quantity shoe like a Travis Scott 1 high or low before it releases.
So everybody knows that they need to have anywhere from $1,000.00 to $3,000.00 out of the gate to buy that shoe, because of how limited the production is on them.
So Nike/Jordan Brand could actually make a killing off of the niche crowd who are willing to pay those prices, because they're already doing it without hesitating. It's basically the resellers eating good off of those types of releases.