With the JuiceWrld ****, I don’t think a lot of y’all taking into account like how much bigger rap is now, it allows **** to be compartmentalized
I feel like in the past in order to have a big rap record you actually needed all the traditional “rap fans” to hear and support that ****. You had to really touch urban/black media. A lot of lines are being blurred now. You don’t have to have a big black audience to be a successful a rapper now
Like there could be 0 black ppl bumping G-Eazy but his **** is still gonna do numbers
With Lucid Dreams he actually got into the POP radio space. That space is notoriously weird when it comes to black ppl and black music (they be cutting off the rap feats on pop songs etc) but he was spinning everyday on there. I think at one point he was getting more spins on POP than he was on Rap/R&B, but its like if you never listen to POP then it basically doesn’t exist to you
The idea like that if you ain’t heard of somebody they must not be that popping is so antiquated now it ain’t even funny