Under Armour = flabby & sick VOL. NY times

[solewoman]

To me they don't market curry's shoes well. They just release with no build up. You don't see any buzz about them. So they did this to themselves.

 

[ninjahood]

To me they don't market curry's shoes well. They just release with no build up. You don't see any buzz about them. So they did this to themselves.

that's because under Armour has no real credibility in da footwear landscape to command any type of buzz.

 

[jking0821]

It's not an easy fix obviously they are a huge brand. But i lived in the baltimore area most of my life and own a lot of under Armour work out gear. I worked in Harbor East for a few years and the Brand House store is right there. So UA was plentiful in Bmore and could be had for cheap at their outlets / sales.

All that being said. I agree with people in here about they expanded too fast without getting a good foothold on a certain industry. IMO they had the market of base layer / compression gear with their Heat Gear and Cold Gear line when they originally made a name for themselves. But as time went on and other competitors came to market and they expanded their products declined.

I still work out in mostly under armor just based on price point but i can tell you they aren't the best performance wise. I have tried Reebok , Adidas, Lulu, Nike and a bunch of generics (eastbay , amazon, target brand etc) and would say UA is middle of the road. And this is all just about performance work out clothes. A whole different conversation about athliesure / sneaker culture / fashion .

 

[solewoman]

that's because under Armour has no real credibility in da footwear landscape to command any type of buzz.

True but effort is everything. They didnt even try

 

[ninjahood]

True but effort is everything. They didnt even try

you're right, article says they completely eschewed da casual market.. dummies, everyone knows 90-95% of performance clothes is worn casually on da street.. including footwear.

 

[alchemist iq]

Nike is a marketing machine. They always come out the gate with either good or bad strategies and still move units. Peep the zoom fly 4% creating controversy within the running world, and people are still buying them up with the negative stigma that they help you "cheat".

 

[pmatic]

I wonder how much Durant/Nike landing in the Bay Area impacted the momentum Curry/UA had.

 

[ninjahood]

I wonder how much Durant/Nike landing in the Bay Area impacted the momentum Curry/UA had.

considering da proximity of Nike headquarters in Oregon to da Bay area, I'd say pretty negligible.

 

[Xennial]

wonder how much of a difference it would've made had UA won the bid to get KD rather than him resigning with Nike

 

[ninjahood]

wonder how much of a difference it would've made had UA won the bid to get KD rather than him resigning with Nike

KDs shoe game would've instantly became irelevant.

 

[jape]

 

[shogun]

Didn’t the first 2-3 curry sigs sell well? If a durant ua sig looked good then they could’ve sold ok.

 

[tr1ll]

wonder how much of a difference it would've made had UA won the bid to get KD rather than him resigning with Nike

It would’ve been one more thing added to what people roast him about.

 

[The_Isomotion31]

Does the Rock's line do well for UA?

 

[alchemist iq]

 

[atlsfinest]

Under Armour makes ugly shoes and apparel. Period. I've literally never seen anyone hoop in Under Armour shoes. Like the article says, UA isn't cool. You can't wear their shoes casually.

They've had Steph Curry, a player whose defined an era, ushered in the 3 pt shooting era, and botched the marketing campaign and made ugly shoes.

UA is MAGA wear. They focus more on hunting and fishing and military boot licking than they do cool athleisure. To he** with them

 

[Xennial]

I thought NB was the brand associated with the MAGA crowd

 

[ninjahood]

I thought NB was the brand associated with the MAGA crowd

it's definitely under Armour. New balance CEO just said something out loud that everybody else was thinking on private major faux pas.

 

[MajinZuub]

Worked retail for UA for 4 years.
Majority demographic is the MAGA type. Had people come into the store wearing the hats sometimes (not common in Cali).
Honestly, the way they ran everything and the rationale for their decision making baffled me constantly. Corporate seemed like it was just a bunch of college bro's that thought they knew it all. Kevin Plank came off as super into himself and thought he was a godlike figure from what I read/heard.
On top of that, you could always tell they were trying way too hard to be cool and it came off as corny and wack most the time.

Left the retail scene entirely when I was done there and about a year and a half after I left my old manager was in my DM's trying to get me to come back and work for them . Told her no and a couple months later she did it again. She was super All Lives Matter, felt good telling her I'm never going to come back

 

[abernja]

To be fair, Nike had a 32 year head start on UA while adidas had a 71 year head start. While they'll never dethrone Nike, with more time I think we'll see UA turn things around.

 

[jape]

To be fair, Nike had a 32 year head start on UA while adidas had a 71 year head start. While they'll never dethrone Nike, with more time I think we'll see UA turn things around.

i don't see it
their logo and name is trash

 

[ninjahood]

To be fair, Nike had a 32 year head start on UA while adidas had a 71 year head start. While they'll never dethrone Nike, with more time I think we'll see UA turn things around.

but they temporarily beat Adidas....

 

[abernja]

but they temporarily beat Adidas....

That tells us more about how poorly adidas is ran than UA actually.

 

[ninjahood]

That tells us more about how poorly adidas is ran than UA actually.

you know what? i agree with you there...

im not a huge adidas guy, but their back catalog is undeniable.

 

[atlien seeko]

Saw this coming from a mile away. It wasn't sustainable with what they were working with.