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maybe they actually realized the same thing the comic editors did. They revealed his identity to May and Ned (Ganke) to distinguish the MCU Spidey from the prior Sony iterations. But now they realize the dichotomy of Spider-Man and Peter Parker is more effective when he can keep those two worlds separate. The problem is that people discovering his identity is such a good plot device that it will keep happening until everyone knows or it’s so ridiculous that no one knows. Which is part of why it’s so convenient to keep rebooting Spider-Man and Batman.
Ahh, I didn't think about how it could benefit the recasting down the line when Tom retires from the role.