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- Feb 11, 2006
Originally Posted by ssgefiestoakagerger
Let me chime in...
First of all, I didn't go through all the posts by only what OP said. And not to reiterate the issue about quality and keeping materials cheap, but what I learned today from the new adidas ts line for next season, (in comparison) Jordan Brand completely skimmed out on us.
If you guys remember, for the Air Jordan XX2, one of the original ideas was to incorporate a heat-sensitive material in the heel area when your foot heats up from playing, the heel part would change color. However, the said that the idea was too costly to produce and thus scrapped.
Today I learned that adidas will be using this idea on their new basketball shoe: "TS heat check". Supposedly, the stripes of the shoe would change color upon play.
This leaves me to wonder, if Jordan Brand couldn't use this idea for it's signature shoe (which is rightfully marked up higher than anything adidas would put out), how much more money is adidas going to shell out and produce, knowing that they wouldn't sell for as much as Jordan's? In other words, does adidas have more money to pay for such kind of material? And are they going to sell for more than Jordan's?
Hmmm...
Nike just used that ''heat sensitive material'' on the Troy Polamalu SC trainer 2010. I own them, when heated up the side panels turn from black to yellow.