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LeBron has won one as the underdog and lost one as the favorite. All the others went as predicted. It's not like he's defying the odds here.Marketing campaigns are why we claim MJ as goat. It's a a part of every sport and what separates superstars from great players.
I work in marketing too
btw...Lebron's teams have usually been the underdog in the finals. That's Vegas, not marketing.
2014 odds were almost a push.