Dude i feel you. I can't believe people are arguing about the nickname of a shoe.
That's what happens when marketing people who don't actually really personally get the product they are marketing are charged with coming up with creating marketing devices. They start doing what they consider "research" on the culture, most certainly including the culture of NT. Somewhere along the way, they obviously noticed SOME people using the term "bred," and because they don't have any original thoughts of their own on the matter, or any true understanding or context of the culture, they just grab the term and figure, "Hey, this is what the kids all call them, let's use it!" Never mind the fact that a lot of people find it to be a childish, lame nickname, or that Nike using it almost cheapens the image of the shoe. These are the same creative geniuses who put out shirts that say things like, "Fresh Out The Box" on them, for goodness sake. The people who let a fake pair of IIIs into a published print advertisement. It's pretty common that the people marketing a product don't actually have a passion for the product. It's just a job to them.
Cant beat that price....wonder if all PX's / BX's getting them?
You're correct as well, and I understand that. But there's no reason Nike has to use these goofy "new era" nicknames to move the shoes, or to tell the story of the product--other than being lazy. Imagine the types of killer retro-themed campaigns they COULD come up with, if the right people put in some real effort. It's a lot easier (and cheaper), though, to just take the term "bred," make some lame references to baking cookies, post the clip to IG, and count that as doing your marketing job well. They're just mailing it in at this point, but hey, the shoes sellout regardless. Personally, I'd love to see them go really retro ... imagine if during tonight's NBA games, suddenly one or two or three of the OG AJ IV commercials ran during a timeout. Say that "Nola" commercial for the black/cements, but on the final screen where it says "Available to Mars and the rest of the universe on February 15," they revised the text to read: "Available to Mars and the rest of the universe--again--on May 4."
It's whatever you make of it. Shoes are still a hell of a lot of fun to me and I'm in my 40s. It's not the SAME as it was back in 1990 or whatever, but it would actually be weird if it was, when you think about it. I make a lot of critical observations about the shoes, the company, the marketing, etc etc, but that's just my nature. I still love the stuff, though. It's like, Point Break is one of my favorite movies of all time, but I can also sit here and tell you 25 things that are stupid about it. Doesn't actually affect my enjoyment of the movie when I'm watching it, though.
The funny thing is, every generation thinks it's the first one to think of something, or to find certain things clever or amusing. We were all like that at one point. Now I just laugh when the 20-somethings who work for me are flabbergasted when I tell them, we did that eight years ago, when you were in high school, or I tell them something about something they are into that they didn't know. That's the circle
This hung on the inside of my bedroom door when I was a kid. Posters were the original hype.
I couldn't afford posters.. I just imagined them.
“Sneaker heads” can be so obnoxious man. I’ve seen a couple of the popular sneaker pages all in their feelings over the Bred ad. I’m an older guy myself been involved in this culture since the mid 90’s. I think the Bred name is idiotic, but no way in hell would I get all in my feelings about an ad campaign. These guys don’t understand how business works at all. They aren’t targeting sneaker enthusiasts like us. We are gonna buy the shoe regardless most likely. They are going after the younger hypebeast demographic. Nike/ JB doesn’t give a damn what kids are calling these shoes as long as they buy them. These guys whining about an ad campaign is just ridiculous.
