Debeers to sell affordable lab grown Diamonds this fall

God Forbid something were to happen and you need extra money. your wife wants to pawn the ring and she doesn’t know she’s been finessed.
 
eljefe said:
God Forbid something were to happen and you need extra money. your wife wants to pawn the ring and she doesn’t know she’s been finessed.
Click to expand...

is why they wrap that Hornswoggled crap with love, so you never actually try to find out bow piss poor resell value diamonds have.
 
slaughterx said:
Actually it's not.
Click to expand...


Millennial attitudes are forcing a massive change in the diamond industry
Mary Hanbury, Business Insider US


5af45a4cd89ab42b008b462e.png

Americans spend $6,351 on an engagement ring on average.

Shutterstock/Aleona



  • Lab-grown diamonds are growing in popularity among millennial consumers shopping for engagement rings.
  • These diamonds can cost 30-40% less than mined diamonds but have a very similar appearance.
  • These stones are created by placing a tiny fragment of a diamond (a “carbon seed”) in a microwave with varying amounts of carbon-heavy gas.
Millennials are coming around to a big loophole in engagement ring shopping.

The idea of spending thousands of dollars on a diamond is becoming less appealing as lab-grown alternatives of the stone are gaining traction. These lab-grown versions can look very similar to mined diamonds and can cost around 30-40% less.

This diamond-making process dates back to 1954 but has grown in popularity in the last decade. It’s still small-scale, however, as manufacturers of these diamonds, such as Pure Grown Diamonds and MiaDonna, make up a very small part of the overall market share – around 1% of the $80 billion global business for rough diamonds.



The stigma around buying these “alternatives” is disappearing, largely thanks to millennials’ evolving shopping tastes.

In a survey of 1,000 consumers aged between 21 and 40, half of which had household incomes of $50,000 or higher, nearly 70% said they would consider buying lab-grown diamonds, according to MVI Marketing. This was a 13 percentage-point increase from the year before, when 57% said the same, Forbes reported.

This is partly because the diamonds are very similar in appearance to mined diamonds. While the companies that manufacture the stones aren’t allowed to refer to these are “real” diamonds – because they aren’t – they aren’t completely alien to the real versions.

In fact, the lab-grown stones are made from a tiny diamond fragment and have the same physical structure and chemical composition as a diamond that has been mined from the ground.

This so-called diamond “seed” is put inside a microwave plasma oven and blasted with superheated natural gases. The gas then sticks to each seed to create a plasma ball and slowly builds up the diamond. This process can take anywhere from 10 to 12 weeks.

The result is a similar-looking stone that costs less.

However, it’s not just the price that is resonating well with value-hungry millennials. These diamonds also play to another one of millennials’ preferences, and that is that they want to shop for socially conscious products.

“We are creating a new industry,” Vishal Mehta, CEO of IIA Technologies in Singapore, which is reportedly the most prolific producer of synthetic diamonds in the world, told Bloomberg.

He added: “Consumers today really resonate with the idea of an eco-friendly and a conflict-free choice for diamonds. That’s been a sticking point.”

And they can sleep easy when opting for lab-grown diamonds, which have no risk of being blood diamonds.


https://www.businessinsider.my/millennials-want-cheap-ethical-diamond-engagement-rings-2018-5/amp/

:lol:
 
slaughterx said:
Actually the value factor is not subjective, it's a fact. Lab grown gems are nothing new. Lab grown gemstones have been around for a long time and they do not affect the value of natural ones at all. They are just another option for people that do not want to spend a lot for them, but there is still a demand for something beautiful that was created by nature. There is a market for organic food just like there is a market for cheap processed and steroid laden foods. There is still a market for real higher end clothing just like there is a market for bootleg ****. There is still a market for authentic media just like there a market for bootleg movies music and games. There is a market for original pieces of art just like there is a market for replicas. I could go on and on but I think you get the point. Chemistry isn't the point, there is a difference between something that is man made and something that is made by nature, because nature makes things in limited quantities and anything man made can be made to infinity and beyond. Also the FDA mandates that all synthetic diamonds must be marked and marketed appropriately because if they didn't then it would **** up the market value of REAL, naturally formed diamonds, and even though they might not be as rare as some people think, they are more rare than something that someone can just create.
Click to expand...
 
noshoegame said:
The fact that Debeers is moving in this direction contradicts this.

The ability to buy online direct from distributers has already affected prices for smart consumers.
Click to expand...

Debeers doing a 180 on lab made stones is already da canary in da coal mine.

1 karat stone for 800 dollars? pssh thats Moissanite prices.
 
Midas knew how but Prince made him purify himself in Lake Minnetonka and was then served pancakes.
 
You must log in or register to reply here.

Similar threads

barrebaby
So will we ever see JB drop the retro 4+ blue speckle that was supposed to be after 25 years of waiting?
Replies
11
Views
3K
airdhazzal
airdhazzal

The ultimate sneaker enthusiast community.

NikeTalk was created as a way of giving back to both the sneaker enthusiast community and to the greater global community of which we are all a part.

NikeTalk is NOT affiliated with Nike Inc. in any way, shape, or form. All opinions expressed herein do not necessarily reflect those of Nike, Inc.

© 1999-2024 NikeTalk.com

Share this page

Back
Top Bottom