- Jul 18, 2013
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I mean Jouvert is also a deeply cultural thing though. Any other vaguely West Indian name would've been fine.Ok Didn't know about the trademark part, I get that. Tons of people own international liquor companies though, it seemed like if Mexicans going at The Rock for Teremana or French getting at Diddy for Ciroc.
Stealing the name of a celebration of emancipation for you to sell our stereotypical liquor is just a wild thought.
It's like, imagine the backlash if some white celebrity tried to trademark Juneteenth to sell Malt Liquor. It's a bit disrespectful.