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This where I been at with it as far as the "new" and "soundcloud" rappers...They make a song talking about what they think is popular, 90% of the time it doesn't make sense if you know anything about the real lifestyle..When they get on they really try to see what its all about and its easy to get lost in it at that pointHere's what I kind of think
Hip-Hop has become so popular, and has also become so easy to make...At the top of hip-hop, the Drake's/Kendrick's/Cole's etc those guys make rap music that requires a bit more talent to make, but because rap is such an easy lick to hit, and it's so popular, people don't even have to aspire to be Drake / Kendrick / Cole anymore, they can just aspire to be Future (No shots, I'm a fan) make a catchy record about gang violence and drugs, throw it up on streaming via tune core and boom, cash out.
That incentives rap culture to be where it's at now, where the overall gist of pop rap is young *****s strung out and banging. I also think that in 2019, in order to "pop" you have to be believable, which leads to aspiring artists leaning all the way into the lifestyle that they simply had an affinity for, but now because they wanna rap, dive into fully.
Music and Drugs has been intertwined for decades though. It's not a Hip-Hop thing. It's a people, and entertainment industry thing. It's an Accessibility thing, in which we as people love drugs, and celebs have unlimited access to them. We'd all be like Juice Wrld (exaggerating) if we had the access to drugs that he does.
And not all of Hip-Hop is subject to this. There's something for everyone. But the ease at which you can create a hot record, (especially if you're popular in your city) creates a climate in which guys are attacking the low hanging fruit of Drugs and Gangs and incorporate it into the music, and if you're already a gang banger, it just incentives it even more.
Always funny to hear some 17 year old that just got on, talking bout how much drugs yo doing and ppl he shot at...Can tell everything they know is from other songs or the internet, im thinkin like "thats not really how this goes" ...Not surprising tho, just is what it is