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You're just rationalizing your decision to buy a t-shirt from Supreme that says "Japan" on it instead of donating directly to charity. It isn't "killing two birds with one stone;" you're paying for a t-shirt and you're donating "something" to charity - though none of you can tell me precisely what.
Our caps don't say "Japan" on them. It's more like having Supreme donate money from EVERY product to charity.
People who wanted to buy a NikeTalk cap wanted to buy a NikeTalk cap. They didn't do it to donate to Japan relief. That's precisely why we did NOT sell t-shirts/caps with the NKETLK Japan graphic on them, despite the requests. We offered a badge so 100% of the proceeds would go to charity. The apparel offerings we created were intended to capitalize on the demand for NikeTalk apparel products. We've always encouraged direct donations INSTEAD of the purchase of our products, so there's no conflict.
Disaster relief sells itself. If I were to create a topic encouraging people to donate to Children's Defense Fund in January, I wouldn't expect to raise more money than we could generate from selling fitted caps and giving the proceeds to that same organization. When the disaster in Japan is all over the news, people want to help and we try to facilitate that in the most efficient way possible. To make it even more appealing, we offered an incentive - but it was an incentive that allowed us to maximize your contributions. There's NO fundraising expenses associated with what we've done in response to disasters. The apparel offerings are part of a broader social business effort, like the site itself and our use of its ad revenue. So, we do practice what we preach.
Your argument is only valid for those who don't give a damn about Japan and just want a Supreme shirt. If that were the case, however, what added value with the Japan references have?
These are people who want to do something to help, but, out of selfishness, make the compromise that they'd rather buy a t-shirt for themselves and give "something" to charity than to give directly to charity and getting "nothing" in return. Anyone who's splitting the difference and getting the shirt as a "bonus" can't even tell me what portion of their purchase is going to the cause and what's paying for fashion.
In that case, Supreme is giving you an easy way out. You get to buy yourself a present and congratulate yourself for doing so. You keep saying "something's better than nothing," as though that's really the choice. Everyone's talking about these selfish people who don't care about Japan in the abstract, and yet nobody's claiming this to describe themselves. So, if you do care about Japan... why don't you care about the efficiency of your donation? You're twisting yourself up in knots to justify this, knowing it's not the best use of your money if you want to help Japan.
It's your money, but if you're going to be selfish you could at least be honest with yourself. Don't blame me for pointing out the obvious.
The incentive for donating to the child defense fund is getting a niketalk cap and the incentive for donating to japan is a cool badge.I mean we had folks round here who donated to get a cool badge you can peep the thread folks said how do I get the cool badge and u and others said donate.The incentive for donating to japan through supreme gets you a tee.I do care about japan and if I can get something cool out of it while donating there is nothing wrong with that really I'm not being selfish .I mean you offered the same thing you "gave away" the badge . For instance take a livestrong bracelet/wristband you are donating money and in turn getting a bracelet.
