Maison Martin Margiela for Converse
Maison Martin Margiela has revealed its first collaboration since teaming with H&M in 2012.
Maison Martin Margiela is collaborating with Converse.
The high-fashion brand announced its news in a secretive way yesterday.
Keeping things cryptic, the label sent selected fashion editors a blank email with a 'save the date' notice attached as a GIF.
An event is scheduled for September 11, which is the date people assume the collaboration will be revealed.
Pairing up with the sneakers brand might not be a huge surprise for Maison Martin Margiela fans.
The label is known for teaming with fashion houses such as Missoni and also worked with high street store H&M last year.
Maison Martin Margiela's collaboration with the Swedish store went down well with fashionistas, thanks to the classic draped silhouettes on offer.
Tailoring was loose and cuts were masculine, but there was also a ladylike edge thanks to soft colours and pretty draping.
With skirts costing as little as £60, it was a way of bringing the brand to the masses - a move that impressed fashion fans.
The collaboration will be the label's first since teaming with H&M in 2012 and will surely have the industry holding its breath until the big reveal.